Digital Marketing- Building a Squeeze Page

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To keep a grip on your target audiences, you need to get a better grip on the pages. For any business success, lead generation is crucial and the more leads you collect, the more opportunities to have sales.   A squeeze page is how you convince your prospects that the value you have to offer is worth their email or contact details information. With a high converting squeeze page, you push, motivate and convince a visitor into agreeing to join your conversion list. If your squeeze page design is better, you are more likely to attract visitors into prospective potential customers.  At any time,  your squeeze pages will help you to strengthen your approach, reach out to a more targeted audience with your marketing activities and make more profits.   A squeeze page is a form of landing page, at the same time not all landing pages are squeeze pages. Squeeze pages have to be simple, short and  have limited form fields to be filled in. There is a certain set of obj...

TV Advertising 

Advertising Media
Television made its entry in 1950 in America and its impact was so deep that within a decade it spread over all European countries, besides Canada, Australia and Japan. In India, it was first commissioned in 1959 on an experimental basis and the commercial telecasting started only in 1976. It is the scientific synchronization of sound, light, motion, colour and immediacy that are its salient features. 

In India, transmitting stations are called Doordarshan  Kendras. Colour transmission started in 1982 on the eve of ASIAD 82 in India.

The telecasting system is based on the coverage namely, V.H.F. and U.H.F. V.H.F. means very high frequency band spectrum. U.H.F. implies ultra high frequency band spectrum. The latest one is C.A.T.V. which means community antenna television system, which is popularly known as Cable Television. With the advent of cable television, a viewer can select from a choice of several channels – all offering lot of good programmes with lot of advertisements. At present, television advertising is also a very popular medium in India.                                                                                           

Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India are quoted in terms of advertising rate per 10 sec.

To broadcast an advertisement, advertiser first select a channel he wish to advertise on. After that he selects the regions to target the campaign. Finally he buy time on the selected channel to air his TV commercial. An ad-spot is defined as a 10-second unit on Television. TV channels sell ad inventory in terms of spots and secondages.

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