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Showing posts from June, 2020

Digital Marketing- Building a Squeeze Page

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To keep a grip on your target audiences, you need to get a better grip on the pages. For any business success, lead generation is crucial and the more leads you collect, the more opportunities to have sales.   A squeeze page is how you convince your prospects that the value you have to offer is worth their email or contact details information. With a high converting squeeze page, you push, motivate and convince a visitor into agreeing to join your conversion list. If your squeeze page design is better, you are more likely to attract visitors into prospective potential customers.  At any time,  your squeeze pages will help you to strengthen your approach, reach out to a more targeted audience with your marketing activities and make more profits.   A squeeze page is a form of landing page, at the same time not all landing pages are squeeze pages. Squeeze pages have to be simple, short and  have limited form fields to be filled in. There is a certain set of obj...

Advantages of TV Advertising

Advantages of TV Advertising: 1.Wider Reach.  2. Targeted Audience. 2.Grab Attention. 3.Combination of Audio and Video. 4.Fosters emotion and empathy. 5.Brand Creativity to deliver the right message.  For more details contact

TV Advertising

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Television made its entry in 1950 in America and its impact was so deep that within a decade it spread over all European countries, besides Canada, Australia and Japan. In India, it was first commissioned in 1959 on an experimental basis and the commercial telecasting started only in 1976. It is the scientific synchronization of sound, light, motion, colour and immediacy that are its salient features.  In India, transmitting stations are called Doordarshan   Kendras. Colour transmission started in 1982 on the eve of ASIAD 82 in India. The telecasting system is based on the coverage namely, V.H.F. and U.H.F. V.H.F. means very high frequency band spectrum. U.H.F. implies ultra high frequency band spectrum. The latest one is C.A.T.V. which means community antenna television system, which is popularly known as Cable Television. With the advent of cable television, a viewer can select from a choice of several channels – all offering lot of good programmes with lot of advertisemen...

TV Air-time selling

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Media TV ad sales is an interesting area where the TV air-time selling of a broadcasting channel evaluated on its Reach and Viewership parameters. All the ad sales inventory are sold on Rate per 10second basis. With this the Media buyers too evaluate the each channel performance and buy the inventory from the broadcasting channels for their clients based on their Target Group and Market brief. For more details:  Contact