AUM Media Networks

As a business, establishing a brand is key.  When you start working on your marketing strategy, Branding is the heart of your strategy and the Digital Branding highlights more on the underlying values of the business.   For small businesses also it is essential to clearly define who you are as a brand – before you start developing your advertising tactics, plans, objectives and tools. Branding intends to improve a meaningful and distinct market presence that attracts and retains loyal customers. This approach involves the creation of a unique name and image for a brand/ product mainly through marketing campaigns with a strong theme. Good Digital Branding can work in an outstanding way with better focus and help you to set apart your business from competitors with more clarity. Digital Branding strategy is a combination of internet branding that help your business to achieve its successes and to grow, ahead of your competitors. Digital Marketing promotes the goo...

To market your business successfully, Digital Marketing is the most effective way to reach your audiences with more and more information. In Digital Marketing, there is a lot more to acquire the knowledge by getting started with the basics and gaining strength on your digital strategies will help to get prepared with a solid foundation for your growth success.  It helps to market or advertise your business digitally, through Social Media, Organic Search and Paid Search. The most familiar (or most in-demand) Digital Marketing services, include: Social Media Marketing Content Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay Per Click (PPC) Email Marketing Web Design and Web Development. These services provide you with more specialized Digital Marketing strategies, like Conversion Rate Optimization or Programmatic Advertising. With Digital Marketing, your business enterprise can venture into new dimensions, searching new support...

If you want your business to be noticed digitally, SEO (Search Engine Optimization) is essential. To attract the right audience of people to your business you can ensure by optimizing your Blog, Website and Social Media sites. SEO is not complicated as many of us think. Here below are the tips to improve SEO content writing.  Know your audience:  It is important that you know your audience and to make sure that every piece of your content is targeted towards your audience.  Use keywords:   The words and phrases that audience are searching for when they are looking online are known as Keywords. If you want your website to be found, you need to use Keywords. Keywords are essential for search engines. There are chances that you can repeat keywords. If you do, it makes hard to read the whole content. If this repeat keyword happens, Search Engine will take notice and stop sending people to your Website. Your regular readers too will stop reading your content and switch ov...

Independent media ad sales professional with two decades of Media industry experience in TV ad sales and expert in Media Mix, Business Development and Marketing.  Our core area: Handling broadcaster TV ad sales Media Duties functions   in the southern market. Hands-on working experience in  TV ad sales (FCT and Sponsorship), Digital Marketing, Web Design & Development,  Media Buying & Planning,  and Event management (BTL). Our Strength: Good access to all Ad agencies (planners & buyers) and Clients base in the southern region.  Deep domain knowledge, expertise and commitment to building a long-term mutually beneficial relationship. Having deep insightful professional relationships across the media industry. Spearheading revenue growth and creating value for the advertisers across the network channels. Scale up the business. Create meaningful interaction with advertisers. We provide a complete media solution...

Advantages of TV Advertising: 1.Wider Reach.  2. Targeted Audience. 2.Grab Attention. 3.Combination of Audio and Video. 4.Fosters emotion and empathy. 5.Brand Creativity to deliver the right message.  For more details contact

Television made its entry in 1950 in America and its impact was so deep that within a decade it spread over all European countries, besides Canada, Australia and Japan. In India, it was first commissioned in 1959 on an experimental basis and the commercial telecasting started only in 1976. It is the scientific synchronization of sound, light, motion, colour and immediacy that are its salient features.  In India, transmitting stations are called Doordarshan   Kendras. Colour transmission started in 1982 on the eve of ASIAD 82 in India. The telecasting system is based on the coverage namely, V.H.F. and U.H.F. V.H.F. means very high frequency band spectrum. U.H.F. implies ultra high frequency band spectrum. The latest one is C.A.T.V. which means community antenna television system, which is popularly known as Cable Television. With the advent of cable television, a viewer can select from a choice of several channels – all offering lot of good programmes with lot of advertisemen...